News
What's New in the world of Better Oats®?
Parenting Questions? Ask Our Expert!
Posted on September 13th, 2011 in Uncategorized |
At last month’s #MomStorm Twitter party, we chatted with participants about helpful tips for tackling the daily challenges parents face. As kids head back to school and families settle into post-summer routines, we wanted to give our Facebook fans the same opportunity to share in the discussion.
This Wednesday, September 14, Better Oats will be hosting a LIVE 1-hour Facebook chat with parenting expert Sara Ellington. Sara is a mother of two and co-author of two parenting books – The Must-Have Mom Manual and The Mommy Chronicles. During our live chat, Sara will answer your questions about kids in school, tough parenting decisions and managing your household. She’ll also offer any other advice you need to help make your family life BETTER.
At 1PM (EST), we’ll post an announcement on our Facebook Wall to start the chat. Then, simply comment on that post with your questions to keep the conversation going. Sara will do her best to answer as many questions as she can until 2PM (EST).
In advance of the live chat, Sara is giving away three signed copies of The Must-Have Mom Manual. To enter the giveaway, visit Sara’s blog by clicking here and send her any burning questions you have for Wednesday’s chat.
We hope you all can join us!
Better Oats Set To “Give a Little, Feed a Lot” During Hunger Action Month
Tags: Better Oats, Cub Foods, food donation, Hunger Action Month, hunger relief, Malt-O-Meal, Second Harvest Heartland
Posted on September 9th, 2011 in Food Donations, News |
Hunger is on the rise in Minnesota, and food pantries can’t keep essentials stocked. Seeing that the need is greater than ever, the Malt-O-Meal cereal company announced today its partnership with Cub Foods, Snapple®, KSTP-TV, Second Harvest Heartland and Minnesota’s Feeding America Food Banks to sponsor the “Give a Little, Feed a Lot” Hunger Action Month campaign during September at Cub Foods stores throughout Minnesota.
Throughout the month of September, for every purchase of Malt-O-Meal brand cold cereal or Better Oats® instant oatmeal purchased at Cub Foods, Malt-O-Meal will make a food donation to Second Harvest Heartland and Minnesota’s Feeding America Food Banks, with the goal of donating one million servings of breakfast to families in Minnesota. In addition, customers can look for special two for $5 pricing on select Malt-O-Meal brand cold cereals and four for $5 on Better Oats instant oatmeal.
“We believe that all families should have access to a good breakfast” says Malt-O-Meal’s corporate communications manager Linda Fisher. “With everyone’s help, we can reach our goal of donating one million servings of breakfast cereal to Minnesotans in need.”
Cub Foods customers can also join in the fight against hunger in two other easy ways: by purchasing non-perishable food items and placing them in donation barrels located at the entrance of all Cub stores, or making a cash donation at the register. All proceeds from the food drive will go to Second Harvest Heartland and Minnesota’s Feeding America Food Banks, including Channel One Food Bank and Food Shelf, Second Harvest Northern Lakes Food Bank and Second Harvest North Central Food Bank.
For more information about the program, visit www.HungerActionMN.com.
Lights, Camera, Better Oats!
Tags: "I Love Better Oats", hot breakfast, oatmeal, video contest winners
Posted on September 6th, 2011 in News, Video Contest |
Congratulations to our “I Love Better Oats” video contest winners!
Better Oats fans submitted amazing videos, making it a great success. The public voted and we’re pleased to announce the winners.
Coming in third place and winning a 1-year supply of Better Oats is Lori S. The young star of Lori’s video playfully demonstrated why Better Oats is a better option than candy when craving sweets.
Missy S.’s video of Lindsay sharing her thoughts on why Better Oats is the best oatmeal around landed her our second place prize. Enjoy the 18-month’s supply of your family’s favorite oatmeal, Missy!
And our grand prize winner is…drum roll please…Brandi I.! Her video showed why Better Oats is great for her whole family. Congratulation to Brandi for winning a 2-year’s supply of Better Oats!
To view the three winning videos, visit the Better Oats Facebook page or click here!
Our [Twitter] Parties are BETTER!
Posted on August 18th, 2011 in Uncategorized |
Each month, we host a really fun, action-packed Twitter Party to chat with moms about the issues that affect them.
During our May party, we shared ideas on how to make breakfast better for you and your family. We also got creative and brainstormed ideas for potential new Better Oats flavors. Our June party was all about maintaining a balanced diet during summer travel. Some partygoers even exchanged their recipes using oatmeal. In July, we shared tips on how to feed your family on the go and talked about the BlogHer conference.
The hour-long virtual events usually draw more than 100 participants, who we gladly reward with oatmeal giveaways every ten minutes. And if that isn’t exciting enough, our grand-prize winners collect a six-month supply of Better Oats and an Amazon gift card!
Join us this Thursday, August 18th at 7PM (PDT) / 10PM (EDT) for our August #MomStorm Twitter Party and you could be our next big winner! We’ll be chatting about how to make the most out of back-to-school season.
Make sure you’re following @Better_Oats on Twitter and RSVP by clicking here: http://bit.ly/p7Lj4Q
“I Love Better Oats” Video Contest
Tags: Better Oats, oatmeal, video contest, win cereal
Posted on July 13th, 2011 in News, Video Contest |
We’re excited to announce the recent launch of our “I Love Better Oats” video contest!
Whether it’s our deliciously unique varieties, our environmentally conscious space-saving packaging or our price-busting value, everyone is a fan of Better Oats for different reasons. In a short video (1 minute max), show & tell us why you and your family love our oatmeal more than any other and you could win a TWO YEAR SUPPLY of Better Oats!
For your chance to win, submit your video entry by July 31, 2011. Ten finalists will then be chosen based on video quality, content and creativity. The three winning videos will be determined by a national online vote beginning August 8, 2011. Winners will be announced the last week in August.
To submit your video entry, visit the Better Oats Facebook page or click here!
Let’s see what you’ve got America!
Better Oats Wins SELF Magazine Healthy Food Award
Posted on June 14th, 2011 in Good N' Hearty, News |
We’re proud to announce that Better Oats Good ‘N Hearty was named “Best Unsweetened Oatmeal” in the 2011 SELF magazine Healthy Food Awards!
Every year, the magazine reveals its list of the healthiest and most delicious breakfasts, lunches, snacks, dinners and desserts to help you navigate grocery store shelves.
To sort through the hundreds of packaged food products submitted for the Awards, the magazine recruited dieticians Willow Jarosh and Stephanie Clarke, of New York City, to design nutritional criteria for each award category. Then, to determine the ultimate better-for-you option, SELF invited an army of hungry readers to taste test all the products being considered and vote for their favorite.
As a winner in the breakfast category, Good ‘N Hearty Classic was praised for its robust taste and texture and was also recognized for being high in vitamins, providing at least 20 percent of the daily requirement for vitamins A and E.
To learn more about the Healthy Food Awards and see all this year’s winners, click here: http://bit.ly/kLgoQb
Better Oats Debuts Thank You Notes
Posted on June 2nd, 2011 in News |
Everyone at Better Oats would like to say “thank you” for loving our oatmeal! In the spirit of giving thanks, we’ve launched the Better Oats Thank You Notes application on our Facebook page.
Whether it’s to express gratitude for someone who has come through for you in a time of need, or just to show your appreciation for someone important in your life, send Better Oats Thank You Notes to family, friends and anyone else who has helped make your life BETTER.
To send your personalized e-card today, visit our Facebook page by clicking here.
Visit Better Oats on Facebook to send a Thank You note today!
28 Flavors in 28 Days
Posted on February 1st, 2011 in Better Choice, News |
The stars have aligned! February has 28 days, and Better Oats has 28 different varieties/flavors. So we’re taking this unique occasion to introduce you to the entire Better Oats line of instant oatmeal.
Each day, we’ll share a few interesting facts about one of our varieties/flavors on the “28 Days” tab at www.Facebook.com/BetterOats. Not only will we be spotlighting each of our products, we’ll also be giving them away!
Visit www.Facebook.com/BetterOats each day in February for a chance to win a month’s supply of the flavor of the day.
That’s not all: we’re also doing a daily sweepstakes on Twitter all month, so be sure to follow @Better_Oats for another chance to win a month’s supply!
We hope you’ll join us for the 28 Days of Better Oats to discover why we’re BETTER and have a chance to taste for yourself!
There's a flavor of Better Oats for every day in February!
Better Oats to Donate 1 Million Bowls of Oatmeal in December
Posted on December 16th, 2010 in Food Donations, News |
This holiday season, Better Oats® has launched a hunger relief initiative in partnership with Gleaners Community Food Bank of Southeastern Michigan–one of the oldest food banks in the U.S.
Detroit and its surrounding communities have been hit hard by the economic down-turn, so Better Oats has committed to providing a warm, nourishing meal to those families in need. For each new person who “Likes” the Better Oats Facebook page in December, we are donating 100 bowls of oatmeal to the Gleaners food pantry. You can help us reach our goal of donating ONE MILLION bowls of oatmeal this month by sharing the donation news with family and friends.
To find out more about Gleaners, click here.
In addition to providing a warm meal for hungry families in Michigan, we are also giving you the opportunity to win a BETTER breakfast from Better Oats. Each day in December, we’re giving away a month’s supply of instant oatmeal. All you have to do to enter is follow @Better_Oats on Twitter, and retweet that day’s giveaway announcement.
Thanks and happy holidays!
Gleaners Community Food Bank of Southeastern Michigan is one of the oldest food shelves in the country.
The VOATs Have Been Cast: Better Oats® Preferred in National Tasting Tour
Posted on November 16th, 2010 in Grains of Change, News |
This fall, Better Oats hit the road on the Grains of Change tour. On this five city tasting tour, we invited people across the country to sample Better Oats® instant oatmeal and compare it to Quaker™, then cast a “VOAT” for their favorite.
The tour kicked off in Quakertown, Pennsylvania and ended in Better Oats’ hometown of Minneapolis, Minnesota. We stopped at other “Quaker” spots along the way, including the University of Pennsylvania (Home of the Penn Quakers) and Chicago, Illinois (Home of Quaker Oats).
Once the ballots were counted, we were not surprised to learn that Better Oats is, in fact, the preferred oatmeal in each of the five cities visited. For more information on Grains of Change, and to view funny videos from the tour, click here.