Women’s Health
October 2011
125 Best Packaged Foods article — which features Three Sisters Cinnamon & Apples
Media
Better Oats® making headlines.
Fortune
May 2011
Malt-O-Meal CEO, Chris Neugent, explains to FORTUNE magazine how Better Oats is taking market share from the leading oatmeal company by offering a variety of unique flavors, using real ingredients and utilizing smarter packaging.
Ladies’ Home Journal
January 2011
Eating For Good
A delicious new instant oatmeal, Better Oats, is doing good! The company has donated more than 12 million bowls of oatmeal to community food banks and plans to continue the program this year. It’s a breakfast that warms our stomachs and our hearts.
Women’s Health
November 2010
A delicious but not gooey instant oatmeal that comes in portion-controlled pouches. Apples and cinnamon add just the right amount of sweetness—no sugar overload.
Supermarket Savvy
October 2010
Your mother’s Malt-O-Meal has a new generation of cereals called Better Oats made with 100% whole grain oats and ground flax. Each Better Oats variety touts its own unique benefits but all contain about 40 g of whole grains and 200 mg omega-3 fatty acids from the ground flax seeds. With 34 different offerings, Better Oats will give you the ability to personalize your oatmeal experience [...]
Prevention Magazine
August 2010
Meet Your New Power Breakfast
Thus far, August is already shaping up to be a great month for Better Oats! In this month’s issue, Prevention magazine editors introduced Better Oats RAW Pure & Simple as, “your new power breakfast.” In the article, they described Better Oats as, “delicious, energizing, and fast,” which we couldn’t agree with more!
CBS
July 2010
WBMY-TV (CBS)
Winston-Salem, NC
Malt-O-Meal celebrates the addition of the Better Oats product line to its Asheboro, North Carolina production facility by supporting the local community and donating one million breakfasts to the Second Harvest Food Bank of Northwest North Carolina.
NBC
July 2010
WXII-TV (NBC)
Winston-Salem, NC
Malt-O-Meal celebrates the addition of the Better Oats product line to its Asheboro, North Carolina production facility by supporting the local community and donating one million breakfasts to the Second Harvest Food Bank of Northwest North Carolina.
FOX
July 2010
WGHP-TV (FOX)
Winston-Salem, NC
Malt-O-Meal celebrates the addition of the Better Oats product line to its Asheboro, North Carolina production facility by supporting the local community and donating one million breakfasts to the Second Harvest Food Bank of Northwest North Carolina.
CBS
July 2010
KCNC-TV (CBS)
Denver, CO
In honor of Women’s Health Month, registered dieticians Julie Upton and Katherine Brooking discuss the beneficial properties of Better Oats and other nutritious foods that can help women improve their health and wellbeing.
ABC
July 2010
WMAR-TV (ABC)
Baltimore, MD
In honor of Women’s Health Month, registered dieticians Julie Upton and Katherine Brooking discuss the beneficial properties of Better Oats and other nutritious foods that can help women improve their health and wellbeing.
Daily Buzz
July 2010
Daily Buzz
Nationally Syndicated
In honor of Women’s Health Month, registered dieticians Julie Upton and Katherine Brooking discuss the beneficial properties of Better Oats and other nutritious foods that can help women improve their health and wellbeing.
ABC
July 2010
KXTV-TV (ABC)
Sacramento, CA
In honor of Women’s Health Month, registered dieticians Julie Upton and Katherine Brooking discuss the beneficial properties of Better Oats and other nutritious foods that can help women improve their health and wellbeing.
FOX
July 2010
KMSP-TV (FOX)
Minneapolis, MN
In honor of Women’s Health Month, registered dieticians Julie Upton and Katherine Brooking discuss the beneficial properties of Better Oats and other nutritious foods that can help women improve their health and wellbeing.
NBC
July 2010
KPNX-TV (NBC)
Phoenix, AZ
In honor of Women’s Health Month, registered dieticians Julie Upton and Katherine Brooking discuss the beneficial properties of Better Oats and other nutritious foods that can help women improve their health and wellbeing.
Fox
July 2010
WTXX-TV (FOX)
Hartford, CT
In honor of Women’s Health Month, registered dieticians Julie Upton and Katherine Brooking discuss the beneficial properties of Better Oats and other nutritious foods that can help women improve their health and well being.
CBS
July 2010
WFOR/WBFS (CBS)
Miami, FL
In honor of Women’s Health Month, registered dieticians Julie Upton and Katherine Brooking discuss the beneficial properties of Better Oats and other nutritious foods that can help women improve their health and wellbeing.
Fox
July 2010
WOFL-TV (FOX)
Orland, FL
In honor of Women’s Health Month, registered dieticians Julie Upton and Katherine Brooking discuss the beneficial properties of Better Oats and other nutritious foods that can help women improve their health and wellbeing.
CW
July 2010
XETV-TV (CW)
San Diego, CA
In honor of Women’s Health Month, registered dieticians Julie Upton and Katherine Brooking discussed the beneficial properties of Better Oats and other nutritious foods that can help women improve their health and wellbeing.
Chicago Tribune
July 2010
Chicago Tribune
Chicago, IL
Tribune Newspapers positively reviewed Better Oats, calling the instant oatmeal “quite tasty” and mentioning how simple it is to prepare. Also highlighted are the brand’s many varieties and quality ingredients.
Baltimore Sun
July 2010
The Baltimore Sun
Baltimore, MD
Tribune Newspapers positively reviewed Better Oats, calling the instant oatmeal “quite tasty” and mentioning how simple it is to prepare. Also highlighted are the brand’s many varieties and quality ingredients.
Hartford Courant
July 2010
Hartford Courant
Hartford, CT
Tribune Newspapers positively reviewed Better Oats, calling the instant oatmeal “quite tasty” and mentioning how simple it is to prepare. Also highlighted are the brand’s many varieties and quality ingredients.
Tribune-Review
July 2010
Tribune-Review
Greensburg, PA
Tribune Newspapers positively reviewed Better Oats, calling the instant oatmeal “quite tasty” and mentioning how simple it is to prepare. Also highlighted are the brand’s many varieties and quality ingredients.
The Tennessean
July 2010
The Tennessean
Nashville, TN
Tribune Newspapers positively reviewed Better Oats, calling the instant oatmeal “quite tasty” and mentioning how simple it is to prepare. Also highlighted are the brand’s many varieties and quality ingredients.
Akron Beacon Journal
July 2010
Akron Beacon Journal
Akron, OH
Tribune Newspapers positively reviewed Better Oats, calling the instant oatmeal “quite tasty” and mentioning how simple it is to prepare. Also highlighted are the brand’s many varieties and quality ingredients.
Orlando Sentinel
July 2010
Orlando Sentinel
Orlando, FL
Tribune Newspapers positively reviewed Better Oats, calling the instant oatmeal “quite tasty” and mentioning how simple it is to prepare. Also highlighted are the brand’s many varieties and quality ingredients.
Parenting Early Years
July 2010
Parenting Early Years
5,445,000 Impressions
Better Oats Raw Pure & Simple was featured as one of several healthy snack recommendations for moms who workout.
Parenting School Years
July 2010
Parenting School Years
1,650,000 Impressions
Better Oats Raw Pure & Simple was featured as one of several healthy snack recommendations for moms who workout.
Health Magazine
July 2010
Health
4,573,790 Impressions
Better Oats Raw Pure & Simple was chosen as one of America’s Healthiest Food Buys in 2010. The registered dietician who sampled the oatmeal called out its nutritional benefits and eco-friendly packaging.
Fitness Magazine
July 2010
Fitness
4,998,430 Impressions
Better Oats Mom’s Best Naturals was selected as one of the best pantry items in the magazine’s fourth annual Healthy Food Awards.
Sunday Messenger
July 2010
Canandaigua, New York
32,358 Impressions
Norwood Transcript & Bulletin
July 2010
Norwood, MA
9,500 Impressions
Perkin Daily Times
July 2010
Perkin, IL
26,918 Impressions
Dispatch
July 2010
Moline, IL
109,410 Impressions
For media inquiries, please contact:
Mike Surabian (msurabian@hunterpr.com)
Daniel Mazier (dmazier@hunterpr.com)
Hunter Public Relations
41 Madison Avenue, 5th Floor
New York, NY 10010
212.679.6600