MINNEAPOLIS (January 31, 2013) –MOM Brands today announced a challenge to Minnesotans throughout the state to donate to Special Olympics Minnesota over the next six weeks. The company will donate $1 for every Polar Bear Plunge donation made at http://plungemn.com, up to $30,000. Starting Feb. 1, people who donate will also be able to download a coupon for $1 off two boxes of Better Oats^® instant oatmeal.

The Polar Bear Plunge offers a fun and creative way for individuals, organizations and businesses to support Special Olympics Minnesota. Participants raise a minimum of $75 in order “plunge” into the icy, frigid water at one of this year’s 16 Minnesota events. All donations collected during annual Polar Bear Plunge events benefit Special Olympics Minnesota. MOM Brands is also organizing a team of its own employees to jump into Lake Calhoun in Minneapolis on March 2.

“What better way to support a great cause than to jump in an icy lake in the throws of winter,” said Linda Fisher, director of corporate communications for MOM Brands. “The Polar Bear Plunge is Special Olympics Minnesota’s biggest fundraising event. The proceeds raised through the Polar Plunge support programs that make such a big difference in the lives of individuals, families and communities in Minnesota. This is the sixth year for the MOM Brands partnership that includes not only financial support, but also a sizable group of intrepid employees who brave the plunge.”

Special Olympics Minnesota hosts Polar Bear Plunges throughout the state, and people are encouraged to donate or participate in the following cities:

Jan. 26 – White Bear Lake, Willmar/Spicer

Feb. 2 – Maple Grove, St. Peter

Feb. 9 – Anoka Co., Rochester

Feb. 16 – Prior Lake, St. Cloud, Duluth

Feb. 23 – South Metro

Feb. 24 – Alexandria

March 2 – Minneapolis, Brainerd

March 9 – Eden Prairie, Mille Lacs

March 16 – Grand Rapids

“Our partners are crucial to the success of our mission at Special Olympics, and we are so pleased to partner with MOM Brands for another year,” said Bill Fish, Executive Vice President of Development for Special Olympics Minnesota. “Our Polar Bear Plunge events are a lot of fun and are a great way to support Special Olympics athletes. Donations from the events help us continue our great work throughout the year.”

About MOM Brands

MOM Brands is the largest family owned cereal company in the U.S. The company has produced quality cereal products since 1919 and manufactures many varieties of oatmeal and family favorite ready-to-eat cereals as well as its original, farina-based hot cereal. Today, one in 10 servings of breakfast cereal eaten every day is a MOM Brands cereal. Dedicated to finding better ways to make a better breakfast at a better price, MOM Brands is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. For more information about MOM Brands and its cereal products please visit www.MOMBrands.com.

About Special Olympics Minnesota

Special Olympics Minnesota offers children and adults with intellectual disabilities year-round sports training and competition. Through Special Olympics’ athletic, health and leadership programs, people with intellectual disabilities transform themselves, their communities and the world. The first Polar Bear Plunge took place at Como Lake in St. Paul. Since then, the Plunge has expanded to 16 locations across Minnesota, growing exponentially more successful each year. Polar Bear Plunge events are organized by Minnesota law enforcement as part of the Law Enforcement Torch Run® (LETR), the largest grassroots fundraiser and public awareness vehicle for Special Olympics in the world. In 2012, the LETR raised $3.1 million to benefit Special Olympics Minnesota.

MINNEAPOLIS, January 4, 2013 –Better Oatswas recognized in the late 2012 issues of Women’s Health Magazine and Diabetes Focus for the taste, value and overall quality of its instant oatmeal.

“Both of these magazines are highly regarded as go-to sources for health and nutrition, and we’re excited to be part of their award-winning issues,” said Linda Fisher, director of corporate communications for MOM Brands^®. “People want a better breakfast at a better price, and Better Oats delivers. We’re shaking up the oatmeal category by bringing real innovation to the category and are pleased that thought leaders appreciate the difference we bring to breakfast tables everywhere.”

A panel of nutrition experts and dieticians with Diabetes Focus judged hundreds of food and beverages for the winter issue’s “Healthy Food Awards,” settling on just 18 products that are both healthy and convenient options. The panel named Oat Revolution^® Thick & Hearty Classic the best “simple, satisfying oatmeal” and praised its modest ingredients, which include whole grain rolled oats and flaxseed. The Diabetes Focus winter issue is on newsstands until February.

RAW Pure & Simple^® Pomegranate was named one of the “125 Best Packaged Foods for Women” in Women’s Health October issue. Editors said the USDA certified organic oatmeal is “convenient and time-saving, but not at the expense of your abs or your taste buds.” This is the third year in a row that a MOM Brands oatmeal brand has made the prestigious list in Women’s Health. An online gallery of all the award-winning products can be seen here.

Introduced in 2010, Better Oats features 23 flavors made with 100 percent whole grains, flaxseed and real fruit pieces. Each space-saving box of Better Oats comes with five packets of oatmeal, which have convenient built-in measuring cup pouches. Better oats is available in major supermarkets nationwide.

About MOM Brands

MOM Brands is the largest family-owned cereal company in the U.S. The company has produced quality cereal products since 1919 and manufactures many varieties of oatmeal including 23 flavors of Better Oats instant oatmeal, family favorite ready-to-eat and all-natural cereals as well as its original, farina-based hot cereal. Today, one in 10 servings of breakfast cereal eaten every day is a MOM Brands cereal. Dedicated to finding better ways to make a better breakfast at a better price, MOM Brands is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. For more information about MOM Brands and its Better Oats products, please visit www.MOMBrands.com.

We agree, American Fitness!

And Better Oats Oat Revolution® Thick & Hearty Classic is one of them!

Read the full story here.

MINNEAPOLIS, October 19, 2012 – Editors and nutritionists at Women’s Health Magazine have again named a Better Oats variety of instant oatmeal one of the “125 Best Packaged Foods for Women” in its annual healthy grocery guide. This is the third year in a row that an instant oatmeal brand made by MOM Brands has made the cut.

Better Oats Organic RAW Pure & Simple^® Pomegranate received this year’s honor in the Healthy Cereal and Bread Choices category. Editors called the oatmeal “convenient and time-saving, but not at the expense of your abs or your taste buds” and the ALA omega-3 “a great bonus,” The October issue is available online.

“Out of everything a customer sees when they walk down the grocery store aisle, Women’s Health has chosen only 125 items worthy of attention. That’s great company to keep,” said Linda Fisher, director of corporate communications for MOM Brands. “Better Oats is truly a better breakfast, and Women’s Health nutrition experts agree.”

The USDA certified organic RAW Pomegranate instant oatmeal is one of Better Oats’ 23-flavor line-up, and is made with 100 percent organic whole grain oats, and hearty seeds like flax, barley and quinoa. It also boasts the 100 percent Whole Grains Stamp from the Whole Grains Council, and real pieces of pomegranate. The RAW items also include three other flavors: Bare, Chai Spiced and Cinnamon Plum Spiced.

In 2011, the Whole Foods Market^® exclusive Three Sisters^® Cinnamon & Apples instant oatmeal was named to Women’s Health list in the Bread and Cereals category. Better Oats Oat Revolution^® Thick & Hearty Apples & Cinnamon was the only oatmeal included in the same category in 2010. Editors called it “delicious but not gooey” with “just the right amount of sweetness – no sugar overload.”

About MOM Brands

MOM Brands is the largest family-owned cereal company in the U.S. The company has produced quality cereal products since 1919 and manufactures many varieties of oatmeal including 23 flavors of Better Oats instant oatmeal, family favorite ready-to-eat and all-natural cereals as well as its original, farina-based hot cereal. Today, one in 10 servings of breakfast cereal eaten every day is a MOM Brands cereal. Dedicated to finding better ways to make a better breakfast at a better price, MOM Brands is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. For more information about MOM Brands and its Better Oats products, please visit www.MOMBrands.com.